why blooming?

bloom·ing [bloo-ming]
–adjective
1. in bloom; flowering; blossoming.
2. glowing, as with youthful vigor and freshness: blooming cheeks.
3. flourishing; prospering: a blooming business.
4. Chiefly British Slang. (used as an intensifier): He's got his blooming nerve.
–adverb
5. Chiefly British Slang. (used as an intensifier): not blooming likely.